An Evening of Thematic Shorts

An Evening of Thematic Shorts:
The Generic Remix Project and adicolor Podcasts

World theatrical premieres
Jack H. Skirball Screening Series

The Jack H. Skirball Screening Series is curated by Steve Anker and Bérénice Reynaud.

Two compilations mirror each other in this program: one uses commercial material to make art video, while the other uses non-commercial film to promote product.

For the Generic Remix Project, video artist Nancy Buchanan invited a group of artists and filmmakers to use copyright-free stock video and audio to create new works that question how commercial suppliers define subjects such as “family,” “business” and “history.” The artists are: Pat O'Neill, Astra Price, Carole Kim, Natasa Prosenc, Joseph Santarromana, Erika Suderburg, Les LeVeque, Tom Leeser, Doug Goodwin, Eve Luckring, Hilja Keading, Jocelyn Taylor – and Nancy Buchanan herself created a new piece for the occasion. All participants produced warped, new entities with eerily familiar parts.

In adicolor Podcasts, freelance executive producer Sara Seiferheld worked with Jacqueline Bosnjak, a creative director at ad agency Idealogue, to commission short films specifically for iPod, PSP or online viewing. Idealogue's website promotes its special blend of "Adutainment," and the mix of directors include both names that are familiar in the commercial world as well as independent artists: Roman Coppola & Andy Bruntel, Neill Blomkamp, PSYOP, TRONIC, Saiman Chow, Charlie White, and HAPPY. Each chose one of seven colors – Red, Blue, Yellow, Green, Pink, Black or White to create a film based on their emotional and creative response to that color. The resulting shorts are a color-coded collection of innovative film aesthetics and contemporary creative sensibilities, a truly post-modern mix of genre, style and technique. With one film at a time released over a two month period, the project is exemplary of recent "viral" advertising approaches. Adidas adicolor sneakers were first released in 1983 as a kit with white sneakers and colored markers.


adicolor Podcasts:

  • Red is "a brief history of the color red" by Roman Coppola & Andy Bruntel.
  • Blue is a gritty urban scene, directed by PSYOP.
  • Pink enters an adolescent world created by Charlie White
  • White, by TRONIC, features Jenna Jameson.
  • Green, written and directed by HAPPY, takes one to a distant future ritual.
  • Black is a cartoon noir by Saiman Chow.
  • Yellow, by Neill Blomkamp, recalls Ridley Scott's Blade Runner.

Sara Seiferheld recently created, co-curated and executive produced a video podcast series for Adidas with NY-based agency Idealogue. Previously, she worked as the Executive Producer for the Directors Bureau music video division, and represented Mike Mills, Roman Coppola, Sofia Coppola and Shynola, among others. She also worked on Roman Coppola’s CQ and Mike Mill’s Thumbsucker.

Generic Remix Project:
Extended Notes

The mediated experience is such an integral and ubiquitous component of everyday life – so one might seriously examine whether experience labeled "nature" or "culture" evoke recalled and stored memories from films (or television) or actual individual personal events. Accordingly, companies supplying source footage for the creation of low-end advertising attempt to satisfy "generic" identified target needs in marketing strategies. However, every marketing category includes some peculiar inclusions, interpretations, occlusions or omissions in menus of visual fare meant to be straightforward and easily assimilated into advertising genres. How can "nature" fail to include animals, birds and insects? How is the final tattoo session of a large man a logical inclusion in "urban life?" Why does a collection labeled "family" consist almost entirely of white people?

Descriptions and biographies:

Astra Price’s Modern Communication is a short work in three parts that uses analog techniques to manipulate visual time and gestures. Astra Price is an emerging new media artist interested in exploring the non-static world in art and life. She uses video in a variety of forms including improvisation, installations and single channel work. While much of her work presents images of an ephemeral nature, Astra finds an equal amount of her inspiration and consideration coming from hands-on technical manipulation of video and data.

Carole Kim: 2006 untitled piece 3:13 min. Video sources: "Urban" and "Nature"; Audio: "Funky Soul Jamz"
Carole Kim is an interdisciplinary artist with a focus on performance-based video installation. Her work emphasizes video’s capacity as a live medium and the illusory architecture of layered video projection in space. Recent venues include REDCAT, the Getty Center, MOCA-Los Angeles, MOMA, the Stanford Jazz Festival, the Knitting Factory (LA), plus numerous festivals and performance series.

Les LeVeque; Memorial Stadium Slow Death (The full torture of death speed)16x (2005) color, stereo, 5 min.
“The idea of ‘memorial stadium’ points to an intersection between two different spectatorships, entertainment and funerary. It also suggests a spectacle involving two different types of bodies, the performing (sporting) body and the dead body…. I was editing this piece around the time of Hurricane Katrina when residents of New Orleans were trapped in the Super Dome.” Over the last decade Les LeVeque has produced a number of videos and video installations that explore the cultural implications of technological change; his works have been selected for international video festivals and included in numerous group exhibitions, including the 2000 Whitney Biennial.

Erika Suderburg: Codices (2005), 7 min. Video source: "Military History"; Music: "Samba"
Codices is a brief and skewed look at permanence, solidity, life span and monumentality. Stock footage of astronomical events in and around Chichén Itzá -- specifically the Pyramid of Kukulcán, and El Caracol (Observatory) in Yucatán, Mexico (400 A.D. - 1400 A.D) -- are coupled with sampled stock sound effects to rehearse/audition and cheaply model the end of the world. Erika Suderburg is an artist and writer who works in film, video, installation and photography. Her work has been exhibited Internationally including: the Pacific Film Archives-Berkeley, Capp Street Projects-San Francisco, MOMA-New York, The American Film Institute-Los Angeles, MOCA-Los Angeles, Kunstlerhaus-Stuttgart, the Collective for Living Cinema-New York, among others. She is the co-editor of Resolutions: Contemporary Video Practices, University of Minnesota Press, 1996; and the editor of Space, Site, Intervention: Situating Installation Art, University of Minnesota Press, 2000.

Doug Goodwin: Untitled (2006) 0:32 min. Video source: "Food, Agriculture"; Music: "Cheese"
Doug Goodwin is an adjunct professor at CalArts and technical director for the Center for Integrated Media. Before returning to art school, Goodwin served as co-founder and creative director of, then as technical director for Goodwin's work has been shown at CalArts, LA's @POST Gallery, Gallery 825, SIGGRAPH 2001, Eyebeam, Dorkbot, Brandeis University, Reed College, and in the IES delegation to China.

Natasa Prosenc: Watching Television (2006), 1:57 min. Video source: "Leisure"
“Creating something meaningful from stock footage was difficult. The images were perfect but too polished -- without life and intrigue. Watching Television evolved from my manipulation of the material, over and over, until the repeating images started creating a message I was happy with…. I created a miniature depiction/metaphor for the impact television has on us.”

Natasa Prosenc’s work challenges the borderlines between installation, video art and film. She lives between Los Angeles and Slovenia; her work is regularly featured in exhibitions in the U.S., Slovenia and abroad. Prosenc represented her native Slovenia in the 48th Venice Biennale with her video installation Gladiators. Most recently Prosenc completed her first feature film, Souvenir.

Joseph Santarromana: Lost (2006), 2:24 min. A lost narrative re-constructed from generic video clips in the "Abstraction" category and generic music clips in the category of "Ambient". The artist added text that establishes time and place throughout the sequence of clips.

Joseph Santarromana is a new media artist whose work has been exhibited internationally including: “The Bagiuo International Arts Festival (The Philippines), “BioROM” in Rome, “Art in Jeans“ in Florence, Italy, “The Telegarden” Ars Electronica in Linz, Austria, "Video Exhibition", in Koln, Germany and "NEW VOICES 94" in Oberlin, Ohio. Santarromana has curated video exhibitions in Los Angeles and New York.

Eve Luckring: Testimony of Pilate (2005) 0:58 min. Video source: "Family"; Music: "Sabor Latino"
“I chose the patriarch. I wanted to make minimal interventions since the original clip (shot on blue screen) was so absurd… The title comes from a pun on the title of a short story by Barry Hannah.”

Founder of Reach-LA, Eve Luckring is an activist artist living in Los Angeles. Her internationally exhibited work includes photography, video and installation.

Hilja Keading; Untitled. Video sources: "People” and “Children"
“Is misrepresentation more damaging than non representation? I am interested in the cumulative effects of viewing all the manipulations of public-domain imagery… It's an uneasy feeling to realize you've been used as a symbol to serve someone else's script.”

Hilja Keading's videos and video installations have been exhibited nationally and internationally since 1989. She investigates performance as an instinctual behavior; comedy and tragedy as manifested in actions that stem from the personal and collective unconscious. She has received several awards, including an NEA, C.O.L.A., Teseque Foundation Grant, and others.

Tom Leeser composed An Ariel Review of the Family Business, or Discerning the Path of Method from the Path of Liberation (2006) 6 min., with video from "Landscapes I".
Tom Leeser is the Director of the Center for Integrated Media. A graduate of the San Francisco Art Institute, he has been involved with digital image making since the early 1980s. His recent work has been shown at MassMoca, Santa Monica Museum of Art, The Knitting Factory, Tonic, and film and video festivals worldwide.

Jocelyn Taylor: The Sweet Dupe (2006) 6 min.
Video sources: "Recreation 1," "Weather 2,” "NASA"; Audio: "Chillout" “A visual meditation on the ways we allow myth to perpetuate. The video starts with a government conspiracy theme, continues on to look at the necessity and affect of divertissement and then, acknowledges our fascination with the mysterious.”

Nancy Buchanan’s Canon of Commerce (2005) 2:54 min. Video source: "Commerce"; Audio: "Classical Hits
“The included ironies in this business source seemed as contrived as the smiling "executives." These people are running things?” Nancy Buchanan conceived the Generic Remix Project and obtained the sources. Her work has been exhibited and screened in the U.S., Europe, and Korea, including the Museum of Modern Art (NY), the New Museum (NY), Ars Electronica (Linz, Austria), and Steirischer Herbst, (Graz, Austria). In 1996 she received a Rockefeller Foundation Fellowship for Interactive Media. She is on the Film/Video faculty of California Institute of the Arts.

Description not available at this time for contribution from Pat O'Neill.

In person: Nancy Buchanan, and most of the artists featured.

Associated Images: 

MON 10/9

G - General Audience

M - REDCAT Members

ST - Students

CA - CalArts Students/Faculty/Staff